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"Your drug is 3x more expensive than the generic alternative."
"I understand cost is important. While our therapy has a higher upfront cost, studies show it reduces hospitalizations by 45% and improves patient adherence by 60%. For your average patient, this translates to $12,000 in annual savings through reduced complications. Plus, we offer comprehensive patient assistance programs that can reduce out-of-pocket costs by up to 80%. Can I show you the total cost of care analysis?"
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